Cupertino, September 9, 2025 — Apple today announced the iPhone 17 lineup, including the much-anticipated iPhone Air, the iPhone 17 Pro, and the flagship iPhone 17 Pro Max, during its Apple keynote 2025. The Apple iPhone 17 event was streamed globally at the Apple event live, with CEO Tim Cook introducing the next generation of the company’s smartphone range.
Release Date and Availability
Apple confirmed the iPhone 17 release date: pre-orders begin September 12, with availability in stores on September 19. In Canada, the iPhone 17 release date in Canada matches the global rollout, with devices hitting the Apple Store and major carriers the same day.
iPhone 17 Canada Pricing
- iPhone 17: CAD 1,129
- iPhone 17 Air: CAD 1,279–1,329
- iPhone 17 Pro: CAD 1,549
- iPhone 17 Pro Max: CAD 1,749
(Source: MacRumors, The Verge, GSMArena)
iPhone 17 Series: Model Comparison
| Feature | iPhone 17 | iPhone 17 Air | iPhone 17 Pro | iPhone 17 Pro Max |
|---|---|---|---|---|
| Display | 6.3″ Super Retina XDR, 120 Hz | 6.6″ OLED, ultra-thin titanium (5.5mm) | 6.6″ Super Retina XDR ProMotion | 6.9″ Super Retina XDR ProMotion |
| Chipset | A19 | A19 | A19 Pro | A19 Pro |
| Cameras (Rear) | Dual 48MP Dual Fusion | Dual 48MP | Triple 48MP (wide, ultra-wide, telephoto, 5× zoom) | Triple 48MP with enhanced zoom |
| Front Camera | 18MP Center Stage | 18MP Center Stage | 24MP Center Stage | 24MP Center Stage |
| Battery | ~3,500 mAh | ~3,700 mAh | ~4,250 mAh | ~5,088 mAh |
| Video Recording | 4K HDR | 4K HDR | 8K HDR | 8K HDR |
| Design | Ceramic Shield 2 | Titanium, lightest iPhone ever | Titanium frame | Titanium frame, largest form |
| Price (CAD) | $1,129 | $1,279–1,329 | $1,549 | $1,749 |
Standout Features in the Apple iPhone 17 Event
- iPhone Air (iPhone Air 17): Apple’s thinnest phone ever, at just 5.5 mm, weighing under 200g.
- iPhone 17 Pro & Pro Max: 8K recording, zoom up to 5×, new 24MP selfie cam.
- Apple iPhone 17 (standard): Affordable entry with A19 chip, strong battery, and updated smartphone durability.
- Connectivity: First iPhone lineup with Wi-Fi 7, Bluetooth 6, and Apple’s new C1X 5G modem.
- Durability: Ceramic Shield 2 improves scratch resistance by up to 3×.
Apple Launch 2025: Beyond the iPhone
The Apple announcement also included:
- AirPods Pro 3 with real-time translation
- Apple Watch Series 11, Watch SE 3, and Ultra 3 with advanced health and satellite features
As reported by The Verge, MacRumors, and GSMArena, Apple is emphasizing AI-driven features, ecosystem integration, and sustainability in its Apple news strategy.
With the new iPhone 17 series, Apple builds on the iPhone 16 legacy, pushing boundaries in design, performance, and camera technology. The Apple launch event shows the company’s intent to dominate the smartphone market in 2025, with Canada positioned as a key early market for adoption.
